Text in pages 84-86
Make it plausible: He makes the speech plausible by sharing his personal experiences with the audience so it seems he is an expert in the topic. Also the fact that he compares it with his movies makes it more credible.
Be knowledgeable: pending
Keep it relevant to the Anglophone culture: pending
Know the right conventions for the text type: It seemed he was familiar with the text type, he probably researched about Michael Moore and he probably read other speeches before writing this one.
